Alan Carter's Portfolio

Promotional Campaigns

Promotional campaign hero visual

AutoZone.com · E-commerce

Driving promotional campaigns across email, banners, and landing pages for AutoZone’s e-commerce team.

Platform

AutoZone.com (email, web, display)

Work Done

Campaign design, banner ads & landing pages

Overview

After creating the mobile email templates I was tasked with driving several promotional campaigns for AutoZone.com while on the e-commerce team.

AutoZone promotional email rendered on an iOS 8 phone screen
AutoZone 'starting and charging' promotional email design
AutoZone promotional email shown on a mobile phone
AutoZone Thanksgiving promotional email design
AutoZone summer travel prep promotional email design

After several campaigns I even had the opportunity to feature St. Jude in our promotions. I implemented that year’s St. Jude style guidelines across our promotional channels.

St. Jude Thanksgiving campaign landing-page header
St. Jude Thanksgiving campaign landing-page header.

I created banner ads for our site, as well as a landing page to complete the funnel from email to donation in this case.

St. Jude promotional campaign preview showing banner ads and the donation landing page
Banner ads and landing page for the St. Jude donation funnel.
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